Rachel Parcell at Nordstrom…

When I was younger I would spend my Saturdays with my mom and grandmother wandering the halls of my hometown Nordstrom, Murray Fashion Place Nordstrom to be exact. Every time I bite into a Nordstrom sugar cookie, I get a rush of memories from my childhood- so nostalgic. In a way, I feel like I grew up in the halls of Nordstrom, my love for fashion definitely grew there…

As I watched my mom and grandmother shop I would stare at the racks and wonder what the women looked like, whose names were in the tags of each dress, what was her story? and how did she get her dresses here?

I started my clothing line, Rachel Parcell in April 2016. I was fortunate enough to be my own investor (although I had to scrape together every penny I had at the time). I knew I had built a loyal audience of incredible women and they more often than not would purchase the clothing I shared. I also recognized a white space in the market for feminine dresses with classic silhouettes at an accessible price-point, so I set out to fill that white space.

When I launched Drew asked me what’s your goal? I said if one of my dresses can help a woman feel beautiful and confident that is the goal! I tagged that on with seeing my dresses hanging on a rack in Nordstrom one day.

Fortunately the women I’m lucky enough to call my readers, and now customers, saw or felt my vision for the brand and took a chance on me and purchased a dress, then another, and another. Since the time we launched in April 2016 we’ve launched dozens of collections and have grown at an incredible rate. Still to this day nothing makes me happier than seeing our customers radiating in their RP dresses! I truly am honored and humbled to play a small role in our customers lives.

I’m thrilled to announce that Rachel Parcell Collection will be exclusively sold at Nordstrom.com and select Nordstrom stores. This has been a dream/goal I’ve been working on for three years. In the beginning of 2018 I had solid sales data and I knew I needed to secure a retail partner. Nordstrom was my first choice and we started the conversation early in 2018. In early June I flew out to meet with their team, share my collection and brand. Here’s postcards from that trip and the biggest meeting of my life…

Now that the word is out, we are so very excited to be able to give you more sneak peeks and Behind the Scenes of what we have been working on for the past few months. It has been nothing short of busy over here in our office and I’m sure you have caught on to the fact that I have been traveling a lot! We have been back and forth to Seattle for design meetings, hosting the Nordstrom team in our office here in Utah, and traveling to California and New York for photoshoots and fun events and interviews! It has been a whirlwind, but the most rewarding experience ever!

Our first collection that launches in April will be the most beautiful Spring collection you have yet to see from us! We are sticking to our beautiful feminine fabrics, colors and silhouettes, and adding some fun new twists that will make you extra excited! Not only do we get to present you with new dresses and designs that you can shop in stores and online, but we are diving into accessories and I couldn’t be more excited about it!

To find more out about the launch with Nordstrom, learn about the inspiration behind our new collection, and to get a major sneak peek of the dresses to come see the link below to the exclusive announcement by InStyle!

View exclusive InStyle article here!

More information at Nordstrom.com

 

 

 

 

35 Comments

  1. i HAVE NOT COMMENTED HERE BEFORE, BUT I CHECK YOUR IG AND BLOG EVERYDAY. I WANT TO SAY CONGRATULATIONS TO YOU!! YOU HAVE INSPIRED ME IN MANY WAYS EVEN THOUGH I CANNOT AFFORD YOUR DRESSES, I GET STYLING IDEAS HERE FROM TIME TO TIME. DESPITE ALL THE NEGATIVITY FROM WEBSITES THAT BASH BLOGGERS, YOU STUCK WITH YOUR PURPOSE, SPREADING POSITIVITY IN YOUR OWN WAY AND YOU ARE SUCCEEDING AND NOT LETTING HATE AND NAME CALLING DETER YOUR FROM YOUR CHOSEN PATH. YOU ARE AN INSPIRATION TO ME AND i WILL CONTINUE TO WORK HARD TOWARDS MY GOALS. ONCE AGAIN, CONGRATULATIONS AND HERE IS TO FUTURE SUCCESS!!

  2. The biggest heartfelt congratulations to you!!!! How Very exciting for you, your family, your team and for all Us rp constomers. I bought from your first line and i think at least one Item each launch. I always set my alarm and wake up in the middle oF the night to see your beatuies. Iโ€™m so happy and excited for you and this long time dream. You made one of my dreams come true when you have me the neverfull louis vuitton purse. Still carry it juat about every day. ๐Ÿ’—

    1. Hi Alexandra,

      Thank you so much for purchasing from our first launch! Thank you for your kind words, I couldn’t do this without the support of my RP customers!

      XO Rach

  3. This is amazing! A huge congratulations to you!!! I cannot wait to shop the collection in real life. Will you still be selling stuff through the everyday shop?

  4. I’m thrilled. Like I needed more of a reason to shop at Nordys lol well done rach๐Ÿ’–๐Ÿ’–๐Ÿ’–๐Ÿ’–

  5. SO very happy for you! I’ve been a reader for years, way back before you had kids or a fashion line and love following your looks. I finally jumped into one of your dresses for Christmas this year and have never looked more beautiful.

    Many congratulations to you and best wishes for loads of success! Can’t wait to see the new Line(s) of clothes that you release!

  6. IM LITERALLY TEARING UP FOR YOU! YOU ARE SO INSPIRING AND IN TODAYS VERY LOUD SPACE OF SOCIAL MEDIA I APPRECIATE YOUR WHOLESOME, CLASSY APPROACH TO FASHION AND LIFE. YOUR DRESSES MAKE ME FEEL EMPOWED AND BEAUTIFUL EACH AND EVERY TIME I PUT ONE ON! XOXO P.S. I WILL BE AT THE WASHINGTON SQUARE NORDYS ON APRIL 10 TO PURCHASE THESE PIECES!!!!!

    1. Hi Courtney,

      Thank you so much for your kind words! We look forward to seeing our RP customers in their new RP pieces!

      XO Rach

  7. Congratulations!!! I am so happy for you! What an amazing accomplishment! Will you still sell your designs on your website or just through Nordstrom now?

    xx Niki

  8. Congrats girl!! Cant wait for the launCh!!! Are you still going to have your DESIGNS and the RP everyday styles on your website too??

  9. Congratulations, Rach! So, so happy for you! I’ve been a longtime reader from the “older” generation(55), but I LOVE your style, heart, and sweet family. I often get fashion inspiration from you, and wish you all the best. I pray this collection is a raging success! You go, girl!

  10. This is the best news Rachel! You deserve all the congrats. I’ve been following along well before you even had kids and this is just so amazing! I hope you end up coming to ny for a store appearance so I can give you a big hug! xoxo

  11. cONGRATULATIONS! i’ve been reading your blog everyday since about 2013 and you’ve made me feel like i can go after my dreams, too. thank you! so excited for you.

  12. CongraTulations , on such an amazing result to all your hard work. As one of Your regular readers I am so happy For your success. It goes to prove that if you know exactly what you want and stay focused and work hard , you will succeed.
    Jandrew
    Dress The Part
    http://www.jandrewspeaks.com

  13. hi rachel! i can’t remember how i found your blog in the first place, but i have been following you since it was just you and drew (no kids, no Dash even!). I have always admired you for not only your style (I love the way you put outfits together!) but also your overall life outlook and positivity. You are unapologetically yourself and never seem to stray from your values, and as a reader i really appreciate that! You are so genuine with everything you do. ANyway, this is a long-winded way of saying congratulations for this wonderful and extremely well-deserved accomplishment. I can’t wait to see what you do next!

    1. Hi Ally,

      Thank you so much for following along all these years and for your kind words! Thank you for your support!

      XO Rach